Five Years of Email Marketing

As I’m sure most of you saw a few weeks ago, Facebook turned 10. In celebration, they released “Lookback” videos. During mine, I was told I joined Facebook in 2004.

It is hard to believe I’ve been a member of any social network for 10 years (okay, email for closer to 20 years). And after recently hitting my 5-year anniversary on Twitter a week or two ago, I can’t help but think that I joined both Facebook and Twitter as a lark (Facebook when it was moving campus to campus, Twitter when I realized I could potentially connect directly with those I needed to learn from).

While I’ve been on Facebook for 10 years, it’s really the last five years that have changed my life considerably. But I’ll skip the obvious personal story (yes, having a kid definitely changes your life).

What happened five years ago? I got the email marketing bug*.

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Quick Take: Credibility

In light of tonight’s debate between Bill Nye and Ken Ham on evolution and creationism, I thought of this quote from Man of the Year: If everything seems credible then nothing seems credible. You know, TV puts everybody in those boxes, side-by-side. On one side, there’s this certifiable lunatic who says the Holocaust never happened. […]

Does Your Email Marketing Smell?

This is more of a question-for-you post than me-telling-you-how-it-is post:

I’ve been very slowly readingĀ Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (affiliate link) by Roger Dooley. The last chapter I completed was entitled “Does Your Marketing Smell?”

The basic premise of this chapter is that the olfactory glands in humans have a huge impact on decision making. In layman’s terms? Smell can make or break your customer experience.

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Three Words for 2014

At this time every year, I read several of these types of posts where three words are chosen as a summation of what individuals want to “work actionably on changing/improving in the coming year.” (Chris Brogan was the first to turn me onto this type of post – here is his 2013 edition).

In light of 2013 being a fast-paced, hectic year of change, 2014 is shaping up to be a year of change as well. And navigating change requires goals, plans, and milestones.

So, at the risk of being unoriginal, instead of resolutions for the New Year, I have decided to choose Three Words of my own.

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The Mo Gets Personal

There are thousands of diseases and an equal number of causes devoted to ending them. With all of these causes out there, how do you decide which one(s) to support?

Ultimately, in my experience, support comes from those who have a personal connection to those causes.

That’s why this year, I decided to participate in Movember for the first time.

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