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It’s About People, Stupid – Join the Conversation

“No one cares if you’re a Fortune 500 Company on the Internet.” This was something Greg Cangialosi said a few months ago in a Blue Sky Factory webinar that struck me. And he’s absolutely right. Long gone are the days of the monolithic corporations telling you how to think, how to dress, what to buy. The days of “interruption […]

The Struggle to Strike a Balance: Social Media

I was driving home from work today when I got the urge to check Twitter. I don’t have a smartphone of any kind (my cell phone does have bluetooth, but that’s as smart as it gets). I have an iPod Touch (poor man’s iPhone), but obviously wifi would not be found on the interstate. So […]

How I Use Social Media: It Takes Commitment

I’m currently about halfway through reading “Trust Agents” (by Chris Brogan and Julien Smith) and digging it greatly. Go read it now. It’s awesome. But I digress. Brogan and Smith point out: [U]sing the Web to network and make connections may be the easiest thing you’ve ever done. This means connecting on a personal level rather than a […]