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Scott Writes Everything Turns 5

Five years ago, I decided to start Scott Writes Everything. I was a marketing copywriter, married, childless (albeit temporarily–my daughter is about to turn five), and had just begun to dip my toe in the email marketing game. Today? I’m a VP for an email marketing agency, still married (happily, I might add), and about to become a father once again (as announced here).

This blog has seen me change jobs three times, move across country, and nearly lose it when it got hacked and forced me to rebuild. It has seen me through the ups and downs of becoming a father for the first time, helped me develop a voice in the email marketing industry, and allowed me the opportunity to express myself (and filter myself) in new and exciting ways.

So what’s next?

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Five Years of Email Marketing

As I’m sure most of you saw a few weeks ago, Facebook turned 10. In celebration, they released “Lookback” videos. During mine, I was told I joined Facebook in 2004.

It is hard to believe I’ve been a member of any social network for 10 years (okay, email for closer to 20 years). And after recently hitting my 5-year anniversary on Twitter a week or two ago, I can’t help but think that I joined both Facebook and Twitter as a lark (Facebook when it was moving campus to campus, Twitter when I realized I could potentially connect directly with those I needed to learn from).

While I’ve been on Facebook for 10 years, it’s really the last five years that have changed my life considerably. But I’ll skip the obvious personal story (yes, having a kid definitely changes your life).

What happened five years ago? I got the email marketing bug*.

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Does Your Email Marketing Smell?

This is more of a question-for-you post than me-telling-you-how-it-is post:

I’ve been very slowly reading Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (affiliate link) by Roger Dooley. The last chapter I completed was entitled “Does Your Marketing Smell?”

The basic premise of this chapter is that the olfactory glands in humans have a huge impact on decision making. In layman’s terms? Smell can make or break your customer experience.

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Coming Off Hiatus

Thiswayforward-200x300The paperwork is done. It’s official. I’ll be rejoining the ranks of employment.

After a three-month “sabbatical,” I’m excited to announce that, on September 16th, I’ll be rejoining Inbox Group as Vice President of Marketing.

I’m thrilled for the opportunity to once again work with Chris Donald. I’m energized about having a direct impact on the growth and success of the company. And, I’m also very happy to be coming back to an email marketing industry that I have grown to love and in which I know I’ll thrive once again.

When I learned that the move to Virginia was likely to happen, Chris was my first phone call. I didn’t expect it to turn into conversations about a return to Inbox Group. But it did. And I’m all the better for it. (Hopefully, Chris thinks he is, too.)

How did your sabbatical go?

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All the Email Snob Interviews You Can Handle

As many of you know, several months ago, this blog crashed out. The backup I had set in place didn’t work properly, so I was forced to gather up as much of the blog as I could from the Wayback Machine. As a result, I have now *finally* put back all of the Email Snob […]