Posts tagged as:

web marketing

Quick Reminder: Email is Opt-In Marketing

August 25, 2009 Email Marketing

There are times at work I feel like a broken record. Particularly when it comes to email marketing. Ever since I drank the kool-aid and jumped into email marketing, one constant has crept up into my vocabulary:
Permission.
There are many marketers out there who, to this day, view email as simply another way to be an [...]

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The White House Email Debacle – My two cents

August 17, 2009 Email Marketing

I want to chime in with my $0.02 on the White House email debacle that has popped up over the past few days. If you haven’t heard about it and you’re in email marketing, I hope you’ve been completely disconnected on vacation, because WOW if you haven’t.
For those of you who don’t know what’s going [...]

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What is the best way to use the Request Info form?

August 7, 2009 Email Marketing

I’m not going to answer the question–I’m asking you.
At WGU, we use a pretty robust Request Info page that asks for full name, address, phone number, email address, etc. On most retail sites, I only see an email address asked for. It’s not really a page, more of a pop-up window-type placement that grabs that [...]

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