August 7, 2009
Email Marketing
I’m not going to answer the question–I’m asking you. At WGU, we use a pretty robust Request Info page that asks for full name, address, phone number, email address, etc. On most retail sites, I only see an email address asked for. It’s not really a page, more of a pop-up window-type placement that grabs [...]
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August 3, 2009
Email Marketing
I know that many of the “big voices” in email marketing speak about their surprise that many big retailers and companies simply forget about the welcome email. I am definitely one of them. Simms Jenkins, writer of “The Truth about Email Marketing,” is one of them as well. I mean, how obvious is it to [...]
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