Posts tagged as:

Social Media

Anonymity, Filters, and Authority: Questions for Social Media Professionals

March 23, 2010 Social Media

The other day on her blog, Lauren Fernandez wrote a great post preaching the very sensible notion that you should—God forbid—“Think Before You Tweet.” Her point centered on the fact that often, the persona an individual presents online is inevitably (particularly in her field—PR) linked to the company he or she works for and possibly [...]

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It’s About People, Stupid–Join the Conversation

December 3, 2009 Email Marketing

“No one cares if you’re a Fortune 500 Company on the Internet.” This was something Greg Cangialosi said a few months ago in a Blue Sky Factory webinar that struck me. And he’s absolutely right. Long gone are the days of the monolithic corporations telling you how to think, how to dress, what to buy. [...]

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The Struggle to Strike a Balance: Social Media

November 19, 2009 Social Media

I was driving home from work today when I got the urge to check Twitter. I don’t have a smartphone of any kind (my cell phone does have bluetooth, but that’s as smart as it gets). I have an iPod Touch (poor man’s iPhone), but obviously wifi would not be found on the interstate. So [...]

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Links and Questions for My 50th Post

November 6, 2009 Email Marketing

I’ve been a bit busy the last couple of weeks with gearing up for, having, and caring for my newborn daughter. Today’s been the first day in a while that I’ve been able to dive back into my Google Reader, Twitter, etc. Plugging myself back in, so to speak. I also realized this is my [...]

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Email and the Dangers of Silo Thinking

October 21, 2009 Email Marketing

For those of you who don’t know, my big project at work (I work for Western Governors University) is a complete overhaul of the email marketing campaigns. This is part of a transition from an in-house email sending application to a major ESP taking over the sending, deliverability management, and segmentation logic. But perhaps the [...]

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