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Social Media

It’s About People, Stupid–Join the Conversation

December 3, 2009 Email Marketing

“No one cares if you’re a Fortune 500 Company on the Internet.”
This was something Greg Cangialosi said a few months ago in a Blue Sky Factory webinar that struck me. And he’s absolutely right.
Long gone are the days of the monolithic corporations telling you how to think, how to dress, what to buy. The days [...]

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The Struggle to Strike a Balance: Social Media

November 19, 2009 Social Media

I was driving home from work today when I got the urge to check Twitter. I don’t have a smartphone of any kind (my cell phone does have bluetooth, but that’s as smart as it gets). I have an iPod Touch (poor man’s iPhone), but obviously wifi would not be found on the interstate. So [...]

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Links and Questions for My 50th Post

November 6, 2009 Email Marketing

I’ve been a bit busy the last couple of weeks with gearing up for, having, and caring for my newborn daughter. Today’s been the first day in a while that I’ve been able to dive back into my Google Reader, Twitter, etc. Plugging myself back in, so to speak.
I also realized this is my 50th [...]

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Email and the Dangers of Silo Thinking

October 21, 2009 Email Marketing

For those of you who don’t know, my big project at work (I work for Western Governors University) is a complete overhaul of the email marketing campaigns. This is part of a transition from an in-house email sending application to a major ESP taking over the sending, deliverability management, and segmentation logic. But perhaps the [...]

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How I Use Social Media: It Takes Commitment

October 15, 2009 Social Media

I’m currently about halfway through reading “Trust Agents” (by Chris Brogan and Julien Smith) and digging it greatly. Go read it now. It’s awesome. But I digress.
Brogan and Smith point out:
[U]sing the Web to network and make connections may be the easiest thing you’ve ever done. This means connecting on a personal level rather than [...]

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