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permission marketing

Quick Reminder: Email is Opt-In Marketing

August 25, 2009 Email Marketing

There are times at work I feel like a broken record. Particularly when it comes to email marketing. Ever since I drank the kool-aid and jumped into email marketing, one constant has crept up into my vocabulary: Permission. There are many marketers out there who, to this day, view email as simply another way to [...]

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