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Online Marketing

Quick Reminder: Email is Opt-In Marketing

August 25, 2009 Email Marketing

There are times at work I feel like a broken record. Particularly when it comes to email marketing. Ever since I drank the kool-aid and jumped into email marketing, one constant has crept up into my vocabulary: Permission. There are many marketers out there who, to this day, view email as simply another way to [...]

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The White House Email Debacle – My two cents

August 17, 2009 Email Marketing

I want to chime in with my $0.02 on the White House email debacle that has popped up over the past few days. If you haven’t heard about it and you’re in email marketing, I hope you’ve been completely disconnected on vacation, because WOW if you haven’t. For those of you who don’t know what’s [...]

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What is the best way to use the Request Info form?

August 7, 2009 Email Marketing

I’m not going to answer the question–I’m asking you. At WGU, we use a pretty robust Request Info page that asks for full name, address, phone number, email address, etc. On most retail sites, I only see an email address asked for. It’s not really a page, more of a pop-up window-type placement that grabs [...]

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Email Marketing Question – When does personalization get too personal?

July 26, 2009 Email Marketing

Where is the line? As I gear up to begin the arduous process at work of overhauling WGU’s entire automated messaging system (for the entire enrollment process) with the help of a newly signed email service provider (ESP), I find myself asking this question frequently. What is personalization and when does it get too personal? [...]

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So at last we meet again for the first time for the last time

July 21, 2009 Email Marketing

I decided to begin anew down the path of blogdom after realizing that I had ideas, thoughts, opinions, and the like that couldn’t simply be expressed to the crazy driver in front of me in traffic–(and honey, I don’t care if he can’t hear me, it’s still valid!) I had a blog about five years [...]

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