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naughty words of email marketing

Trim the Fat – Bulk is a Naughty Email Marketing Word

September 18, 2009 Email Marketing

The following is part three of the multi-part series on “The Naughty Words of Email Marketing.” Feel free to chime in through comments or through Twitter.
While “Bulk” is not as naughty of a word as, say, its alliterative alternative “Blast,” nonetheless, the importance of identifying it as “naughty” is… well… important! Loren McDonald writes in [...]

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Buy – A Very Naughty Email Marketing Word

September 10, 2009 Email Marketing

The following is part two of a multi-part series on “The Naughty Words of Email Marketing.” Feel free to chime in through comments or through Twitter.

Much like buying sex is considered taboo in this country, buying lists for email marketing purposes is a very naughty practice.
Here are my reasons why “Buy” is naughty:
“Buy” [...]

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Blast – The Naughtiest Word in Email Marketing

September 1, 2009 Email Marketing

The following is part one of a multi-part series on “The Naughty Words of Email Marketing.” Feel free to chime in through comments or through Twitter.

Blast is the naughtiest word in email marketing.
I don’t think I’ll have many in the email marketing space who would disagree with me on this point. In fact, “blast” has [...]

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The Naughty Words of Email Marketing – The Prequel

August 31, 2009 Email Marketing

The next series of posts began as a somewhat heated discussion on Twitter between myself, @andrewkordek, @LorenMcDonald, @DaveMcCue, @djwaldow, @jacaldwell, and a few others. It all started with the start of a new hashtag:
#emailsnob
Then started the debate as follows about what certain words in email marketing mean:

scottcohen13: @LorenMcDonald Language is everything in #emailmarketing IMHO. It’s [...]

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