Posts tagged as:

Marketing

What Not to Do When Losing a Client

December 22, 2009 Other

If you’re a client, you know this situation: You’re moving to a new agency or service provider to take care of certain mechanisms within your company. There is a long transition process that involves uber-busy departments like IT. But you’re also at the end of your contract with other providers who will not be needed [...]

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Nurturing Babies and Email Marketing

October 7, 2009 Email Marketing

As any of you who have read my blog know, my wife’s about to give birth to our first child (see any post about “fatherhood” from earlier). And in thinking about all of the work, sacrifice, sweat, tears, and exhaustion I’m about to endure (with more than a fair share of help from my beautiful [...]

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I want to abolish the word “Expert”

September 8, 2009 Other

I recently read Amber Naslund’s blog post called “Are We Really Just ‘Students’?” Her solid argument in the post is that as professionals in any field, we should abandon ever calling ourselves “students.” Here’s her rationale: But we’re doing ourselves, our industry, and the business world a disservice if we all sit in wonder and [...]

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Quick Reminder: Email is Opt-In Marketing

August 25, 2009 Email Marketing

There are times at work I feel like a broken record. Particularly when it comes to email marketing. Ever since I drank the kool-aid and jumped into email marketing, one constant has crept up into my vocabulary: Permission. There are many marketers out there who, to this day, view email as simply another way to [...]

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Stunning Numbers on Social Media

August 20, 2009 Social Media

Finally saw the “Social Media Revolution” video on YouTube. I know I’m behind, but there’s only so much consumption I can do on any given day. Here’s the video. The numbers are staggering (in a good way): Frances Dugan has a post about this on the Paramore|Redd blog. Go comment there, too.

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