email

Email Marketing: Lead Generation? Not so much. Lead Conversion? Yes.

August 5, 2009 Email Marketing

There. I said it. I’ve been reading for months those “Great ways to use email marketing for lead generation” articles and I just can’t stomach them anymore. I’m sorry, folks. In my brain, email marketing, by its very CAN-SPAM-You-Need-Permission-Legal nature, is NOT a lead generation tool. In my brain, lead generation is the art of [...]

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Why do so many people forget the importance of the welcome email?

August 3, 2009 Email Marketing

I know that many of the “big voices” in email marketing speak about their surprise that many big retailers and companies simply forget about the welcome email. I am definitely one of them. Simms Jenkins, writer of “The Truth about Email Marketing,” is one of them as well. I mean, how obvious is it to [...]

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Email Marketing Question – When does personalization get too personal?

July 26, 2009 Email Marketing

Where is the line? As I gear up to begin the arduous process at work of overhauling WGU’s entire automated messaging system (for the entire enrollment process) with the help of a newly signed email service provider (ESP), I find myself asking this question frequently. What is personalization and when does it get too personal? [...]

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Work in progress…

July 23, 2009 Email Marketing

I decided to go the route of having my own domain for this blog after careful consideration. The only issue is that I’m really learning CSS on the fly from basically no working knowledge. Therefore getting this up and running as I see fit is taking longer than I’d hoped. In the meantime, I wanted [...]

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So at last we meet again for the first time for the last time

July 21, 2009 Email Marketing

I decided to begin anew down the path of blogdom after realizing that I had ideas, thoughts, opinions, and the like that couldn’t simply be expressed to the crazy driver in front of me in traffic–(and honey, I don’t care if he can’t hear me, it’s still valid!) I had a blog about five years [...]

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