email

Blast – The Naughtiest Word in Email Marketing

September 1, 2009 Email Marketing

The following is part one of a multi-part series on “The Naughty Words of Email Marketing.” Feel free to chime in through comments or through Twitter. Blast is the naughtiest word in email marketing. I don’t think I’ll have many in the email marketing space who would disagree with me on this point. In fact, [...]

32 comments Read the full article →

The Naughty Words of Email Marketing – The Prequel

August 31, 2009 Email Marketing

The next series of posts began as a somewhat heated discussion on Twitter between myself, @andrewkordek, @LorenMcDonald, @DaveMcCue, @djwaldow, @jacaldwell, and a few others. It all started with the start of a new hashtag: #emailsnob Then started the debate as follows about what certain words in email marketing mean: scottcohen13: @LorenMcDonald Language is everything in [...]

0 comments Read the full article →

Quick Reminder: Email is Opt-In Marketing

August 25, 2009 Email Marketing

There are times at work I feel like a broken record. Particularly when it comes to email marketing. Ever since I drank the kool-aid and jumped into email marketing, one constant has crept up into my vocabulary: Permission. There are many marketers out there who, to this day, view email as simply another way to [...]

6 comments Read the full article →

Email and Politics: Reputation and Value are Everything

August 24, 2009 Email Marketing

After my rant about how the right people aren’t listening anymore when it comes to politics, it got me thinking about how politics and email really are a lot alike. If you mess up in politics or email, the right people (the consumers or voting blocs you want) tune out. Here’s what politicians and email [...]

3 comments Read the full article →

The White House Email Debacle – My two cents

August 17, 2009 Email Marketing

I want to chime in with my $0.02 on the White House email debacle that has popped up over the past few days. If you haven’t heard about it and you’re in email marketing, I hope you’ve been completely disconnected on vacation, because WOW if you haven’t. For those of you who don’t know what’s [...]

2 comments Read the full article →

← Previous Entries

Next Entries →