Email Marketing

Google Reader Links for First Day of Fall

September 22, 2009 Email Marketing

As the weather begins to turn cooler here in the mountains of Utah, I figured it was time to put together another collection of links on email, business, and the theories about it all. Here we go: Word to the Wise Blog – “The hidden cost of email blasts.” @wise_laura talks about Seth Godin and [...]

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Trim the Fat – Bulk is a Naughty Email Marketing Word

September 18, 2009 Email Marketing

The following is part three of the multi-part series on “The Naughty Words of Email Marketing.” Feel free to chime in through comments or through Twitter. While “Bulk” is not as naughty of a word as, say, its alliterative alternative “Blast,” nonetheless, the importance of identifying it as “naughty” is… well… important! Loren McDonald writes [...]

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Labor Day Links

September 7, 2009 Email Marketing

In honor of Labor Day, I’m not going to throw up a long post, but rather a list of good reading items for everyone. Here goes: “Read Before You Hit Send: An Email Checklist” | Bronto’s Kristin Gregory with a solid reminder of what to do before hitting the send button. “Stop Sending So Many [...]

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Blast – The Naughtiest Word in Email Marketing

September 1, 2009 Email Marketing

The following is part one of a multi-part series on “The Naughty Words of Email Marketing.” Feel free to chime in through comments or through Twitter. Blast is the naughtiest word in email marketing. I don’t think I’ll have many in the email marketing space who would disagree with me on this point. In fact, [...]

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