Email Marketing

Email and the Dangers of Silo Thinking

October 21, 2009 Email Marketing

For those of you who don’t know, my big project at work (I work for Western Governors University) is a complete overhaul of the email marketing campaigns. This is part of a transition from an in-house email sending application to a major ESP taking over the sending, deliverability management, and segmentation logic. But perhaps the [...]

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How I Use Social Media: It Takes Commitment

October 15, 2009 Social Media

I’m currently about halfway through reading “Trust Agents” (by Chris Brogan and Julien Smith) and digging it greatly. Go read it now. It’s awesome. But I digress. Brogan and Smith point out: [U]sing the Web to network and make connections may be the easiest thing you’ve ever done. This means connecting on a personal level [...]

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Wall Street Journal Says Email is Dead; In Other News, Dewey Defeats Truman

October 13, 2009 Email Marketing

According to the Wall Street Journal, “Email has had a good run as king of communications. But its reign is over.” Wow. Should I alert my email marketing friends? Obviously I need to jump ship before I get too far down this road into this dying medium. Now I know I shouldn’t get too worked [...]

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Nurturing Babies and Email Marketing

October 7, 2009 Email Marketing

As any of you who have read my blog know, my wife’s about to give birth to our first child (see any post about “fatherhood” from earlier). And in thinking about all of the work, sacrifice, sweat, tears, and exhaustion I’m about to endure (with more than a fair share of help from my beautiful [...]

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