Posts tagged as:

Email Marketing

The Bane of Testing

January 20, 2010 Email Marketing

Allow me to vent for a bit. A common frustration of mine when working in the email marketing space surrounds the notion that there is no “right answer.” The answer is pretty much always: “It depends. You should test.” I get it. I do. Here’s the problem, though: Testing takes time. Testing also takes a [...]

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Should Business Cards Define Us?

December 29, 2009 Email Marketing

A few weeks ago, while attending MediaPost’s Email Insider Summit in Park City, I found myself in a very interesting conversation with Loren McDonald (Silverpop) and Alex Williams (eROI). The topics of conversation swung from music to the naughty words of email marketing to how people define themselves. The last topic is what got me [...]

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The Achilles Heel of ESPs and Email Marketing

November 17, 2009 Email Marketing

“We’re not really designed for that.” If I were to encapsulate the state of email marketing and the plight of ESPs into one phrase for anything outside of retail, that statement would be it. Let’s face it. ESPs are geared toward retail organizations, and why not? That’s where the money is. With retail, a strong [...]

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Links and Questions for My 50th Post

November 6, 2009 Email Marketing

I’ve been a bit busy the last couple of weeks with gearing up for, having, and caring for my newborn daughter. Today’s been the first day in a while that I’ve been able to dive back into my Google Reader, Twitter, etc. Plugging myself back in, so to speak. I also realized this is my [...]

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Email and the Dangers of Silo Thinking

October 21, 2009 Email Marketing

For those of you who don’t know, my big project at work (I work for Western Governors University) is a complete overhaul of the email marketing campaigns. This is part of a transition from an in-house email sending application to a major ESP taking over the sending, deliverability management, and segmentation logic. But perhaps the [...]

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