Posts tagged as:

email blast

Google Reader Links for First Day of Fall

September 22, 2009 Email Marketing

As the weather begins to turn cooler here in the mountains of Utah, I figured it was time to put together another collection of links on email, business, and the theories about it all. Here we go: Word to the Wise Blog – “The hidden cost of email blasts.” @wise_laura talks about Seth Godin and [...]

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Trim the Fat – Bulk is a Naughty Email Marketing Word

September 18, 2009 Email Marketing

The following is part three of the multi-part series on “The Naughty Words of Email Marketing.” Feel free to chime in through comments or through Twitter. While “Bulk” is not as naughty of a word as, say, its alliterative alternative “Blast,” nonetheless, the importance of identifying it as “naughty” is… well… important! Loren McDonald writes [...]

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Blast – The Naughtiest Word in Email Marketing

September 1, 2009 Email Marketing

The following is part one of a multi-part series on “The Naughty Words of Email Marketing.” Feel free to chime in through comments or through Twitter. Blast is the naughtiest word in email marketing. I don’t think I’ll have many in the email marketing space who would disagree with me on this point. In fact, [...]

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The Naughty Words of Email Marketing – The Prequel

August 31, 2009 Email Marketing

The next series of posts began as a somewhat heated discussion on Twitter between myself, @andrewkordek, @LorenMcDonald, @DaveMcCue, @djwaldow, @jacaldwell, and a few others. It all started with the start of a new hashtag: #emailsnob Then started the debate as follows about what certain words in email marketing mean: scottcohen13: @LorenMcDonald Language is everything in [...]

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