Posts tagged as:

email best practices

There’s No Such Thing as Best Practices in Email Marketing

February 5, 2010 Email Marketing

I was not able to attend this past week’s Email Evolution Conference in Miami, but as any avid Twitter user and email marketer would, I followed the #eec10 tweets. And one of the tweets really stood out to me: “Best Practices = Best Practices that work for your client.” Otherwise known as: there’s no such [...]

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Email Marketers: Segment and Respect Your Customers

January 14, 2010 Email Marketing

I’ve written about the use of email by the Democratic Party and by the White House before, but I think their practices need to be revisited just a bit. Politically, I lean Democrat. And I, like many Democratic-leaning folks out there, am absolutely sick of the party’s so-called leadership and their lack of ability to [...]

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