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chris brogan

Do One Thing Well? Be Careful

February 8, 2010 Other

Chris Brogan wrote a post on his blog a few weeks ago with the title “Do One Thing Well.” His premise, highlighting Cafe Du Monde, is that brands are always tempted to walk away from what they’re really good at for the sake of expansion. Brogan writes:
Not every brand has to be a sole product [...]

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How I Use Social Media: It Takes Commitment

October 15, 2009 Social Media

I’m currently about halfway through reading “Trust Agents” (by Chris Brogan and Julien Smith) and digging it greatly. Go read it now. It’s awesome. But I digress.
Brogan and Smith point out:
[U]sing the Web to network and make connections may be the easiest thing you’ve ever done. This means connecting on a personal level rather than [...]

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