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Does Your Email Marketing Smell?

This is more of a question-for-you post than me-telling-you-how-it-is post:

I’ve been very slowly reading Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (affiliate link) by Roger Dooley. The last chapter I completed was entitled “Does Your Marketing Smell?”

The basic premise of this chapter is that the olfactory glands in humans have a huge impact on decision making. In layman’s terms? Smell can make or break your customer experience.

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Email Marketing Actions Speak Louder Than Words

I just started reading Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (affiliate link) the other day, and the very first chapter (in fact, the only one I’ve read so far) got me thinking in a big way. The specific passage that has me thinking is this (bolded emphasis is mine): Customers generally can’t understand or […]