Email Marketing: The Reply Problem

March 15, 2011 Email Marketing

Help me understand something. What good does it do your company if you have a statement like this in your email: “Please DO NOT CLICK REPLY, as the email will not be read.” Excuse me? It won’t be read? From the marketing perspective, what purpose does it serve to not offer a valid reply function? [...]

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The Nora Chronicles: The Screeching Halt

February 28, 2011 Fatherhood

If you’ve been following my Twitter feed in the last week, you’ll know that my daughter, Nora, got a pretty bad cold. It began as a bad fever, and evolved into horrible chest and nasal congestion accompanied by a heinous cough. This cough has been so bad that it has caused her to throw up [...]

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To Facebook Page or Not to Facebook Page

February 22, 2011 Social Media

The other night, my wife and I were on our way to a Utah Grizzlies game for a somewhat impromptu date night (yes, minor league hockey is how we roll) when she started this dialogue: Let’s say you’re Person X who runs your own small business. At what point do you separate your personal Facebook [...]

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Email Marketing Quick Take: The Marketing Inbox

February 18, 2011 Email Marketing

Do we email marketers really think people are going to use Facebook Messages for anything outside of personal correspondence with their friends who are ON Facebook? Ask yourself this question as honestly as you can. Yes, you can even commit the mortal sin of thinking you are your customer (which you’re not), and ask yourself [...]

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Email Marketing Quick Take: Teen Adoption of Email

February 16, 2011 Email Marketing

Sorry for the lack of postage here. Been battling through some writer’s block. I’ve decided to start a series called “Quick Takes” which will allow me to post brief responses to things that happen on the fly. Here we go with the first Quick Take: ————————————————- There was an article in DM News yesterday with [...]

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