Email and the Dangers of Silo Thinking

For those of you who don’t know, my big project at work is a complete overhaul of the email marketing campaigns. This is part of a transition from an in-house email sending application to a major ESP taking over the sending, deliverability management, and segmentation logic. But perhaps the biggest part is I’m in charge of […]

How I Use Social Media: It Takes Commitment

I’m currently about halfway through reading “Trust Agents” (by Chris Brogan and Julien Smith) and digging it greatly. Go read it now. It’s awesome. But I digress. Brogan and Smith point out: [U]sing the Web to network and make connections may be the easiest thing you’ve ever done. This means connecting on a personal level rather than a […]

Wall Street Journal Says Email is Dead; In Other News, Dewey Defeats Truman

According to the Wall Street Journal, “Email has had a good run as king of communications. But its reign is over.” Wow. Should I alert my email marketing friends? Obviously I need to jump ship before I get too far down this road into this dying medium. Now I know I shouldn’t get too worked up about […]

Nurturing Babies and Email Marketing

As any of you who have read my blog know, my wife’s about to give birth to our first child. And in thinking about all of the work, sacrifice, sweat, tears, and exhaustion I’m about to endure (with more than a fair share of help from my beautiful wife) to raise my daughter, I began […]

Acknowledging Mortality with a Baby

My wife’s roughly five weeks away from delivering our first child (again, a girl, it’s our first, that’s the lowdown). Overall it’s been a pretty normal pregnancy; nothing really exciting–which frankly is a good thing. As she’s getting bigger (naturally), she’s officially to the point where she wants the baby to come out already. Her […]