Quick Take: Credibility

Scott Cohen
February 4, 2014
Categories:
- Personal
- Politics
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In light of tonight’s debate between Bill Nye and Ken Ham on evolution and creationism, I thought of this quote from Man of the Year: If everything seems credible then nothing seems credible. You know, TV puts everybody in those boxes, side-by-side. On one side, there’s this certifiable lunatic who says the Holocaust never happened. […]

Does Your Email Marketing Smell?

Scott Cohen
January 14, 2014
Categories:
- Email Marketing
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This is more of a question-for-you post than me-telling-you-how-it-is post:

I’ve been very slowly reading Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (affiliate link) by Roger Dooley. The last chapter I completed was entitled “Does Your Marketing Smell?”

The basic premise of this chapter is that the olfactory glands in humans have a huge impact on decision making. In layman’s terms? Smell can make or break your customer experience.

Tags: brainfluence

Three Words for 2014

Scott Cohen
December 31, 2013
Categories:
- Personal
Comments (9)

At this time every year, I read several of these types of posts where three words are chosen as a summation of what individuals want to “work actionably on changing/improving in the coming year.” (Chris Brogan was the first to turn me onto this type of post – here is his 2013 edition).

In light of 2013 being a fast-paced, hectic year of change, 2014 is shaping up to be a year of change as well. And navigating change requires goals, plans, and milestones.

So, at the risk of being unoriginal, instead of resolutions for the New Year, I have decided to choose Three Words of my own.

Tags: 2014, three words

The Mo Gets Personal

Scott Cohen
December 4, 2013
Categories:
- Personal
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There are thousands of diseases and an equal number of causes devoted to ending them. With all of these causes out there, how do you decide which one(s) to support?

Ultimately, in my experience, support comes from those who have a personal connection to those causes.

That’s why this year, I decided to participate in Movember for the first time.