The Nora Chronicles: The Fourth Month

March 2, 2010 Fatherhood

Nora hit four months of age yesterday, and got to have her four-month doctor’s appointment to prove her efforts thus far–and we know what that means: shots. My wife had to witness what may be among the worst duties as a parent: watching your baby get stuck with needles.
Anyway, time to update the stats:
Height: 25.5 [...]

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An Email Snob Interview with George DiGuido

March 1, 2010 Email Marketing

After my brief departure from the topic at hand last week, I continue the Email Snob Interview series with a conversation with George DiGuido, Vice President of Email Marketing at Zeta Interactive.
ScottWritesEverything: George, thanks for taking the time to talk email marketing with me. I ask this of everyone, but how did you get your [...]

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Permission is the Power Behind Email Marketing

February 26, 2010 Email Marketing

I read something yesterday that struck a nerve with me. And not just with me, but many of my “Email Snob” friends out there. Here’s the headline:
“Sending e-mail when you don’t have an opt-in”
The article (in BtoB Magazine) suggests, that while best practices and the numbers dictate that opt-in leads to better results, the recession [...]

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Fatherhood: Changing Perspectives

February 24, 2010 Fatherhood

As my daughter nears her four-month “birthday,” I find myself marveling at how much she has changed since she was first born. It’s obvious that she’s growing a lot, but here’s the thing:
Everything we take for granted as adults is new for a baby.
My daughter has “discovered” her hands. She is also “learning” how to [...]

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An Email Snob Interview with Kent McGovern

February 23, 2010 Email Marketing

Have you been enjoying the “Email Snob” Interview Series? I know I have.
For the next installment, I talk email marketing with Kent McGovern, Email Abuse and Delivery Team Lead for 1ShoppingCart.com.
ScottWritesEverything.com: Kent, thanks for joining me. Let’s start with your background. How did you get your start in email marketing?
Kent McGovern: I started working at [...]

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