July 21, 2010
Email Marketing
In case you aren’t aware of it yet, the email marketing industry is abuzz over Ben and Jerry’s decision to drop email marketing as a major strategy over in the UK. Check out the Email Guide’s scoop on the issue here. The consensus among industry types (found here on the Blue Sky Factory blog) is [...]
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June 15, 2010
Email Marketing
We all know that the basic tenet of economics (and business in a sense) is the inverse relationship between supply and demand. The greater the supply versus the demand, the lower the price, and vice versa. I think this model, while generally an accurate depiction of how business and economics work, vastly simplifies the human/emotional [...]
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