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Five Years of Email Marketing

As I’m sure most of you saw a few weeks ago, Facebook turned 10. In celebration, they released “Lookback” videos. During mine, I was told I joined Facebook in 2004.

It is hard to believe I’ve been a member of any social network for 10 years (okay, email for closer to 20 years). And after recently hitting my 5-year anniversary on Twitter a week or two ago, I can’t help but think that I joined both Facebook and Twitter as a lark (Facebook when it was moving campus to campus, Twitter when I realized I could potentially connect directly with those I needed to learn from).

While I’ve been on Facebook for 10 years, it’s really the last five years that have changed my life considerably. But I’ll skip the obvious personal story (yes, having a kid definitely changes your life).

What happened five years ago? I got the email marketing bug*.

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Welcome to the Show

In light of the whole Manti Te’o online girlfriend hoax and the innumerable “opinions” that have come with the situation, I am reminded of one thing when it comes to social media: It’s a show. Twitter and Facebook make everyone actors. It’s not enough to have an opinion or react to a situation. You feel […]

You Don’t Own Facebook

I’m not breaking new ground here with this statement: You don’t own Facebook. You also don’t own Twitter, MySpace (apparently it’s still around), Foursquare, LinkedIn, or any other of these so-called social media services. Why is this important, you ask? Because if you depend on one of these services as your sole means of communication, you’re […]

Three Reasons Why Twitter is for Real

Not a week goes in which I don’t hear someone say, “I’m not on Twitter. I just don’t see the point of it.” Admittedly, a couple of years ago, I was right there with these people. But A couple of things happened in the past couple of days that have inspired this post: I reached […]

Anonymity, Filters, and Authority: Questions for Social Media Professionals

The other day on her blog, Lauren Fernandez wrote a great post preaching the very sensible notion that you should—God forbid—“Think Before You Tweet.” Her point centered on the fact that often, the persona an individual presents online is inevitably (particularly in her field—PR) linked to the company he or she works for and possibly openly represents. The […]