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Do One Thing Well? Be Careful

February 8, 2010 Other

Chris Brogan wrote a post on his blog a few weeks ago with the title “Do One Thing Well.” His premise, highlighting Cafe Du Monde, is that brands are always tempted to walk away from what they’re really good at for the sake of expansion. Brogan writes:
Not every brand has to be a sole product [...]

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Should Business Cards Define Us?

December 29, 2009 Email Marketing

A few weeks ago, while attending MediaPost’s Email Insider Summit in Park City, I found myself in a very interesting conversation with Loren McDonald (Silverpop) and Alex Williams (eROI). The topics of conversation swung from music to the naughty words of email marketing to how people define themselves. The last topic is what got me [...]

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Time to Say Thanks

December 26, 2009 Email Marketing

I know it’s pretty cliche to have a post like this, but in what has turned out to be a year that has turned my life in completely different directions (email marketing, the baby, etc.), it seems like a perfect post for the day after Christmas.
Thank you for the conversations, the debates, the love, and [...]

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What Not to Do When Losing a Client

December 22, 2009 Other

If you’re a client, you know this situation: You’re moving to a new agency or service provider to take care of certain mechanisms within your company. There is a long transition process that involves uber-busy departments like IT. But you’re also at the end of your contract with other providers who will not be needed [...]

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Ch-ch-ch-ch-Changes

December 11, 2009 Other

I’ve been waiting for a while to make this decision, but it’s time. Over this weekend and possibly the next week, I’ll be upgrading the blog to Thesis. I want the SEO, I want the design flexibility, and I want the control over the blog features that I don’t have now with my current template.
You’ll [...]

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