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An Email Marketing Cause to Sign Up For

Since we live in Utah (and not Salt Lake City specifically), if we’re out on a Sunday afternoon and want to get lunch, my wife and I are pretty much relegated to the national chain restaurants. As a result, we tend to frequent (probably once a month at most) Chili’s. Yesterday, my wife saw the […]

Email Snob Interview: Jordie van Rijn

It’s been a little while since the last snob gave me his/her input, but today, I go for an international perspective on email marketing and email snobbery with Jordie van Rijn, who most recently hails from Dunck Loyalty Marketing. ScottWritesEverything.com: Jordie, thanks for joining me. I look forward to getting your unique perspective on all things email […]

Email Snob Interview: Loren McDonald

I’m excited to once again continue the Email Snob Interview series. Today, I talk email with Loren McDonald, Vice President of Industry Relations at Silverpop. ScottWritesEverything.com: Loren, thanks for jumping in. Let’s start at the beginning. Tell me a bit about your background. Loren McDonald: I was first exposed to email marketing back in 1998 when I was […]

Email Marketing No-No: Sending an Opt-Out Confirmation Email

I need your opinion on something. The other day, I decided I’d had enough of a company’s email campaigns. So I did the right thing and unsubscribed. Within 2 minutes, I received an email from the company confirming that I had opted out. Does there seem to be something wrong with this picture? You’re sending […]

Email Snob Interview: Jeff Ginsberg

For this next installment of the Email Snob Interview Series, I talk email with Jeff Ginsberg, publisher of The Email Guide. ScottWritesEverything.com: Thanks for joining me, Jeff. Let’s talk about how you got your start in email marketing. Jeff Ginsberg: I got my start in 1998 long before email was ever “The Cinderella of the Internet.” Paul Westhorpe, […]