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Email Snob Interview: Matt Blumberg

For the next edition of the Email Snob Interview Series, I talk email with Matt Blumberg, Co-Founder, CEO and Chairman of Return Path. Scott Writes Everything: Matt, thanks for joining me. Let’s start at the beginning. Tell me a bit about your background. Matt Blumberg: I’ve worked in the commercial internet scene since 1994, which sounds like […]

Three Concepts Email Marketers Can Learn from the NFL and Fantasy Football

I watch football. A lot of football. And with the football comes the requisite participation in fantasy football leagues. My fanaticism for football and the passion for fantasy football got me thinking about how the sport could relate to email marketing. And I’ve come up with a few ideas. After the my ideas, I want […]

Why Email Marketing Benchmarks Matter

Undoubtedly, you’ve read on this blog and tons of others about the importance of testing your email marketing campaigns. This post is not going to dispute the necessity of testing. But there is one thing you need to have in place before you begin testing: Benchmarks. How’s the saying go? “You can’t know where you’re going […]

Email Snob Interview: Chris Donald

I’m excited to continue the Email Snob Interview series today by talking with email with Chris Donald, Partner and VP of Sales and Marketing at The Inbox Group. ScottWritesEverything: Chris, thanks for jumping into the fray. Chris Donald: Scott, thank you for this opportunity to be included in the interview series. The Email Snob Interviews have always been one […]