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And now for something completely different

It seemed like just yesterday that I began life as a copywriter at Western Governors University. Over four years later, it seems eerily appropriate that as Nora has taken her first steps and started walking (yesterday!), I take the next step in my career and take my leave from a quality organization and join a new […]

Email Marketing and the Spam Perception

I have got to get something off my chest: All email marketing is spam… (Now that I’ve got your attention, let me add:)… to somebody. The bottom line, from a customer perspective, is this: Spam is unwanted email. Customers don’t care about what the law says or what spam really is. Frankly, they don’t have to. All […]

You Are Not Your Customer

If there is something I definitely see every single day of my professional life, it’s the phrase: “If I was in that position, I would ____________________.” It is a common phrase among marketers who want to use personal experience as an excuse to generally disagree with someone else’s sentiment. News flash: You are not your […]

Email Snob Interview: Ryan Phelan

Today, I continue the Email Snob Interview Series with a conversation with Ryan Phelan, Vice President of Strategic Services at Blue Hornet. ScottWritesEverything: Ryan, thanks for joining me. Let’s start at the beginning. How’d you get your start in email marketing? Ryan Phelan: Oddly enough, I graduated college with a degree in psychology and a minor in religion. Soon […]

Email Marketing: Knowing When and Where to Play

I try to listen to eMail Radio every week (Tuesdays at 1:00 pm ET – put together by my good friends at The eMail Guide). This past week, industry vets Dylan Boyd and Chad White were on the show talking about email campaigns for the holidays. I presented a question through the chatroom, asking the two extremely knowledgeable gentlemen what people should […]