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Your Website Matters for Email Marketing

The other day, my boss asked me point-blank, “How much do you think email could move the needle on its own in terms of our conversion?” I thought about it for a second, then floored him with this answer: “By itself, not much at all.” (I can hear you thinking, “But, Scott, you claim to […]

An Excellent Email Marketing Adventure

One of the most defining movies of my childhood was “Bill and Ted’s Excellent Adventure.” I’m not ashamed to admit this–in fact, I’m proud of the fact that this movie got me interested in both music and history. (Note: This post was originally written back in May of 2010 and is another one that was […]

Obama’s Path to Subscriber Recovery

Last week, I taught my third Email Marketing 101 course for an Internet Marketing class at Weber State University. One of the key points I bring up to these students during my lecture is this: If you’re going to lose a subscriber, it’s better that they unsubscribe rather than mark your email as spam. You’re […]

Five Minutes

Recently, I came across an old post from this blog from almost three years ago–one that got lost for a while in the craziness around the blog reboot. But rather than simply post it back directly into the archives, given my current state of mind, I thought it would be appropriate to post a shortened, […]

Email Marketing Actions Speak Louder Than Words

I just started reading Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (affiliate link) the other day, and the very first chapter (in fact, the only one I’ve read so far) got me thinking in a big way. The specific passage that has me thinking is this (bolded emphasis is mine): Customers generally can’t understand or […]