Email Marketing

An Email Snob Interview with Dylan Boyd

February 2, 2011 Email Marketing

I’m catching my latest email snob interview subject right as he’s leaving the email marketing industry for mobile marketing. But he’s still an email snob at heart. Today I talk email with Dylan Boyd, Vice President of Growth at Urban Airship. ScottWritesEverything.com: Dylan, thanks for joining me. I know you’re making “the switch” to mobile [...]

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And now for something completely different

January 5, 2011 Email Marketing

It seemed like just yesterday that I began life as a copywriter at Western Governors University. Over four years later, it seems eerily appropriate that as Nora has taken her first steps and started walking (yesterday!), I take the next step in my career and take my leave from a quality organization and join a [...]

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My Radio Debut on Email Radio

December 15, 2010 Email Marketing

Got an hour? I made my (once-again) radio debut on Email Radio yesterday. I joined with Chris Donald of Inbox Group (read his email snob interview here) to discuss the unique challenges of email marketing for non-profit organizations. Take a listen. We both tend to ramble, but *I* think it’s an excellent show. Takes me [...]

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The Email Subscriber Bill of Rights

December 1, 2010 Email Marketing

For a little while, as a member of the Email Experience Council, I served on the Consumer Education Roundtable. The big project at the time was building a website for consumers to educate themselves about email marketing. The result: The Email Assist website. This fabulous tool provides information about protecting yourself from spam and phishing [...]

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Email Marketing and the Spam Perception

November 16, 2010 Email Marketing

I have got to get something off my chest: All email marketing is spam… (Now that I’ve got your attention, let me add:)… to somebody. The bottom line, from a customer perspective, is this: Spam is unwanted email. Customers don’t care about what the law says or what spam really is. Frankly, they don’t have [...]

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