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The Achilles Heel of ESPs and Email Marketing

“We’re not really designed for that.” If I were to encapsulate the state of email marketing and the plight of ESPs into one phrase for anything outside of retail, that statement would be it. Let’s face it. ESPs are geared toward retail organizations, and why not? That’s where the money is. With retail, a strong […]

Email and the Dangers of Silo Thinking

For those of you who don’t know, my big project at work is a complete overhaul of the email marketing campaigns. This is part of a transition from an in-house email sending application to a major ESP taking over the sending, deliverability management, and segmentation logic. But perhaps the biggest part is I’m in charge of […]

Wall Street Journal Says Email is Dead; In Other News, Dewey Defeats Truman

According to the Wall Street Journal, “Email has had a good run as king of communications. But its reign is over.” Wow. Should I alert my email marketing friends? Obviously I need to jump ship before I get too far down this road into this dying medium. Now I know I shouldn’t get too worked up about […]

Nurturing Babies and Email Marketing

As any of you who have read my blog know, my wife’s about to give birth to our first child. And in thinking about all of the work, sacrifice, sweat, tears, and exhaustion I’m about to endure (with more than a fair share of help from my beautiful wife) to raise my daughter, I began […]