Scott Writes Everything Turns 5

Scott Cohen
July 29, 2014
Categories:
- Email Marketing
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Five years ago, I decided to start Scott Writes Everything. I was a marketing copywriter, married, childless (albeit temporarily–my daughter is about to turn five), and had just begun to dip my toe in the email marketing game. Today? I’m a VP for an email marketing agency, still married (happily, I might add), and about to become a father once again (as announced here).

This blog has seen me change jobs three times, move across country, and nearly lose it when it got hacked and forced me to rebuild. It has seen me through the ups and downs of becoming a father for the first time, helped me develop a voice in the email marketing industry, and allowed me the opportunity to express myself (and filter myself) in new and exciting ways.

So what’s next?

Does Your Email Marketing Smell?

Scott Cohen
January 14, 2014
Categories:
- Email Marketing
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This is more of a question-for-you post than me-telling-you-how-it-is post:

I’ve been very slowly reading Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (affiliate link) by Roger Dooley. The last chapter I completed was entitled “Does Your Marketing Smell?”

The basic premise of this chapter is that the olfactory glands in humans have a huge impact on decision making. In layman’s terms? Smell can make or break your customer experience.

Tags: brainfluence

Coming Off Hiatus

Scott Cohen
September 11, 2013
Categories:
- Announcements
- Email Marketing
Comments (4)

The paperwork is done. It’s official. I’ll be rejoining the ranks of employment.

After a three-month “sabbatical,” I’m excited to announce that, on September 16^th, I’ll be rejoining Inbox Group as Vice President of Marketing.

I’m thrilled for the opportunity to once again work with Chris Donald. I’m energized about having a direct impact on the growth and success of the company. And, I’m also very happy to be coming back to an email marketing industry that I have grown to love and in which I know I’ll thrive once again.

When I learned that the move to Virginia was likely to happen, Chris was my first phone call. I didn’t expect it to turn into conversations about a return to Inbox Group. But it did. And I’m all the better for it. (Hopefully, Chris thinks he is, too.)

How did your sabbatical go?

All the Email Snob Interviews You Can Handle

Scott Cohen
July 9, 2013
Categories:
- Email Marketing
Comments (0)

As many of you know, several months ago, this blog crashed out. The backup I had set in place didn’t work properly, so I was forced to gather up as much of the blog as I could from the Wayback Machine. As a result, I have now *finally* put back all of the Email Snob […]

Tags: email snob interviews

Scott Writes Everything Turns 5

So what’s next?

Five Years of Email Marketing

Does Your Email Marketing Smell?

Coming Off Hiatus

How did your sabbatical go?

All the Email Snob Interviews You Can Handle

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