Home / Category: Archives

Email Marketing: Knowing When and Where to Play

I try to listen to eMail Radio every week (Tuesdays at 1:00 pm ET – put together by my good friends at The eMail Guide). This past week, industry vets Dylan Boyd and Chad White were on the show talking about email campaigns for the holidays. I presented a question through the chatroom, asking the two extremely knowledgeable gentlemen what people should […]

Unfinished Business

The notion of “unfinished business” is peculiar. At some point, every single person gets into a situation where they encounter it. The phrase tends to be associated (at least in the movies) with mafia “scores” or situations that involve some type of revenge. In the business world, it’s something else entirely. Unfinished business usually involves […]

Five Ways You Know You’re a Parent

As Nora hits 11 months of age today (I know, where did the time go?), I’ve been thinking about how much my life has changed in that time. And not just the obvious changes, but the little things that you thought you’d never do or say. Here are five ways I’ve identified as airtight indications […]

Email Snob Interview: Matt Blumberg

For the next edition of the Email Snob Interview Series, I talk email with Matt Blumberg, Co-Founder, CEO and Chairman of Return Path. Scott Writes Everything: Matt, thanks for joining me. Let’s start at the beginning. Tell me a bit about your background. Matt Blumberg: I’ve worked in the commercial internet scene since 1994, which sounds like […]

Three Concepts Email Marketers Can Learn from the NFL and Fantasy Football

I watch football. A lot of football. And with the football comes the requisite participation in fantasy football leagues. My fanaticism for football and the passion for fantasy football got me thinking about how the sport could relate to email marketing. And I’ve come up with a few ideas. After the my ideas, I want […]