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The Struggle to Strike a Balance: Social Media

I was driving home from work today when I got the urge to check Twitter. I don’t have a smartphone of any kind (my cell phone does have bluetooth, but that’s as smart as it gets). I have an iPod Touch (poor man’s iPhone), but obviously wifi would not be found on the interstate. So […]

The Achilles Heel of ESPs and Email Marketing

“We’re not really designed for that.” If I were to encapsulate the state of email marketing and the plight of ESPs into one phrase for anything outside of retail, that statement would be it. Let’s face it. ESPs are geared toward retail organizations, and why not? That’s where the money is. With retail, a strong […]

The Nora Chronicles: The First Breath

For those of you who don’t know, my firstborn daughter was born last week. Here’s the 411: Name: Nora Rachel Cohen Time of Birth: 1:48 PM October 29th 2009 Weight: 7 lbs 9 oz Length: 20 and1/4 inches The Ordeal My wife was induced into labor starting at 6:00 AM October 28th. Do the math […]

Fears and Musings Amid the Blur

My life’s a bit of a blur right now. For those of you who follow me on Twitter and Facebook, you know that my wife–being about 39 weeks pregnant–has been having some blood pressure issues and been placed on modified bed rest. For those of you who know my wife, this doesn’t exactly mesh well with her always-on-the-move-with-ambition […]

Email and the Dangers of Silo Thinking

For those of you who don’t know, my big project at work is a complete overhaul of the email marketing campaigns. This is part of a transition from an in-house email sending application to a major ESP taking over the sending, deliverability management, and segmentation logic. But perhaps the biggest part is I’m in charge of […]