September 2010

Seeking a Feedback Loop Standard

September 13, 2010 Email Marketing

Help me understand something about feedback loops. Why is it that some feedback loops redact the email addresses and some don’t? What is the reason behind redacting the recipient’s email address at all? Here’s why I ask. Part of my job (a small percentage, mind you) is to handle the spam complaints that come through [...]

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An Email Snob Interview with Chris Donald

September 7, 2010 Email Marketing

I’m excited to continue the Email Snob Interview series today by talking with email with Chris Donald, Partner and VP of Sales and Marketing at The Inbox Group. ScottWritesEverything: Chris, thanks for jumping into the fray. Chris Donald: Scott, thank you for this opportunity to be included in the interview series. The Email Snob Interviews [...]