July 2010

An Email Snob Interview with Loren McDonald

July 14, 2010 Email Marketing

I’m excited to once again continue the Email Snob Interview series. Today, I talk email with Loren McDonald, Vice President of Industry Relations at Silverpop. ScottWritesEverything.com: Loren, thanks for jumping in. Let’s start at the beginning. Tell me a bit about your background. Loren McDonald: I was first exposed to email marketing back in 1998 [...]

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Email No-No: Sending an Opt-Out Confirmation Email

July 12, 2010 Email Marketing

I need your opinion on something. The other day, I decided I’d had enough of a company’s email campaigns. So I did the right thing and unsubscribed. Within 2 minutes, I received an email from the company confirming that I had opted out. Does there seem to be something wrong with this picture? You’re sending [...]

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The Nora Chronicles: Sleep and Fun

July 9, 2010 Fatherhood

I realized the other day that I haven’t written another edition of the Nora Chronicles in a couple of months. And it’s been quite a busy yet fun blur. Here’s an update: Nora is sleeping through the night (for the most part) After about six and a half months of not sleeping for longer than [...]

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An Email Snob Interview with Jeff Ginsberg

July 7, 2010 Email Marketing

For this next installment of the Email Snob Interview Series, I talk email with Jeff Ginsberg, publisher of The Email Guide. ScottWritesEverything.com: Thanks for joining me, Jeff. Let’s talk about how you got your start in email marketing. Jeff Ginsberg: I got my start in 1998 long before email was ever “The Cinderella of the [...]

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