Home / Email Marketing No-No: Sending an Opt-Out Confirmation Email

Email Marketing No-No: Sending an Opt-Out Confirmation Email

I need your opinion on something.

The other day, I decided I’d had enough of a company’s email campaigns. So I did the right thing and unsubscribed. Within 2 minutes, I received an email from the company confirming that I had opted out.

Does there seem to be something wrong with this picture?

You’re sending me an email when I asked you not to send anymore.

I want your thoughts on this, but here are my thoughts:

  • On one hand, yes, it’s a confirmation of a transaction. But consider the impetus behind the transaction–I don’t want your messages. Why would you send me that? Can’t that be accomplished through a confirmation page on the site?
  • If anyone goes through the trouble of unsubscribing rather than clicking spam, you’re ahead of the game. Why risk the additional spam complaint for the remote possibility someone may change their mind?
  • Again, let’s talk about intent. What intent are you showing if you send an email to me immediately after I ask not to receive them? I don’t care if it’s a confirmation. It’s all about perspective.

Maybe I’m missing something and there is great data on recovery from those opt-out confirmation emails. Can someone point any of those out to me?

I’d love to hear your thoughts. I say no.

Yea or nay on opt-out confirmation emails?


A quick shout-out as an update…

John Caldwell has a great post on unsubscribe practices on his blog. An oldie but goodie: “When the email relationship is over.”

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