February 2010

An “Email Snob” Interview with John Caldwell

February 11, 2010 Email Marketing

Last week, I got the idea to do an “Email Snob” Interview Series, and naturally, conduct these interviews by email. I’m going to ask the Email Snobs the same questions and share their answers with you. In an industry that’s largely defined by the phrase “It depends,” I’ll be as interested as you to see [...]

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Do One Thing Well? Be Careful

February 8, 2010 Other

Chris Brogan wrote a post on his blog a few weeks ago with the title “Do One Thing Well.” His premise, highlighting Cafe Du Monde, is that brands are always tempted to walk away from what they’re really good at for the sake of expansion. Brogan writes: Not every brand has to be a sole [...]

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Writing Tip #2: Don’t Proofread Your Own Copy

February 7, 2010 Tips

My good Twitter buddy and fellow Email Zoo contributor Kelly Lorenz (from Bronto) sent me some ideas for writing tips this past week, and I thought I’d share this tidbit from her with you: Do NOT proofread your own copy. Trust me, I’m the worst proofreader of my own copy. And you are for your [...]

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The Nora Chronicles: The Third Month

February 6, 2010 Fatherhood

I’m a week late on this post, but Nora has completed her first “quarter” of life. Smiles and “Conversations.” That’s how I can describe the third month of my daughter’s life. Nora has learned how to smile on purpose, and her smile is lethal for hearts… mine in particular. She has the tendency to bust [...]

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There’s No Such Thing as Best Practices in Email Marketing

February 5, 2010 Email Marketing

I was not able to attend this past week’s Email Evolution Conference in Miami, but as any avid Twitter user and email marketer would, I followed the #eec10 tweets. And one of the tweets really stood out to me: “Best Practices = Best Practices that work for your client.” Otherwise known as: there’s no such [...]

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