Comments on: There’s No Such Thing as Best Practices in Email Marketing

By: Scott Cohen

Scott Cohen — Sun, 07 Feb 2010 17:15:32 +0000

Thanks for reading and commenting, Luke! It’s a good reminder that testing should determine how your email marketing program works.
Scott Cohen´s last blog ..Writing Tip #2: Don’t Proofread Your Own Copy

By: Luke Glasner

Luke Glasner — Sat, 06 Feb 2010 03:14:20 +0000

Great point Scott!

I always say the real best practice is to test the idea/practice with your audience and then make decisions based on what the test reveals. For example, many will say (including me) do not send emails that are basically just images, but many of the most successful programs do (e.g. Omaha Steaks or Victoria’s Secret) because that works for their audience.

Looking forward to your next post.
Luke

By: uberVU - social comments

uberVU - social comments — Sat, 06 Feb 2010 03:06:44 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by email_queen: RT @scottcohen13 There’s No Such Thing as Best Practices in Email Marketing | Email Marketing http://bit.ly/cFkCuM...

By: Scott Cohen

Scott Cohen — Fri, 05 Feb 2010 20:34:01 +0000

DJ: Agreed. It’s a good reminder to not fall into the trap of thinking “best practices” as the fix-all for everything. It’s easy for newcomers to think that, and not really want to put the work into testing that’s deserved.

Rock on, indeed…
Scott Cohen´s last blog ..There’s No Such Thing as Best Practices in Email Marketing

By: DJ Waldow

DJ Waldow — Fri, 05 Feb 2010 17:20:57 +0000

Scott –

Instead of “Best Practices = Best Practices that work for your client.” … I tend to say,

“There’s no such thing as best practices, but practices that are best…for you.”

Rock on…

DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow
DJ Waldow´s last blog ..Smile, Laugh, Dance