September 2009

Buy – A Very Naughty Email Marketing Word

September 10, 2009 Email Marketing

The following is part two of a multi-part series on “The Naughty Words of Email Marketing.” Feel free to chime in through comments or through Twitter. Much like buying sex is considered taboo in this country, buying lists for email marketing purposes is a very naughty practice. Here are my reasons why “Buy” is naughty: [...]

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I want to abolish the word “Expert”

September 8, 2009 Other

I recently read Amber Naslund’s blog post called “Are We Really Just ‘Students’?” Her solid argument in the post is that as professionals in any field, we should abandon ever calling ourselves “students.” Here’s her rationale: But we’re doing ourselves, our industry, and the business world a disservice if we all sit in wonder and [...]

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Labor Day Links

September 7, 2009 Email Marketing

In honor of Labor Day, I’m not going to throw up a long post, but rather a list of good reading items for everyone. Here goes: “Read Before You Hit Send: An Email Checklist” | Bronto’s Kristin Gregory with a solid reminder of what to do before hitting the send button. “Stop Sending So Many [...]

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Blast – The Naughtiest Word in Email Marketing

September 1, 2009 Email Marketing

The following is part one of a multi-part series on “The Naughty Words of Email Marketing.” Feel free to chime in through comments or through Twitter. Blast is the naughtiest word in email marketing. I don’t think I’ll have many in the email marketing space who would disagree with me on this point. In fact, [...]

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