Comments on: Buy – A Very Naughty Email Marketing Word

By: Scott Cohen

Scott Cohen — Tue, 15 Dec 2009 01:21:47 +0000

Mike,

It’s an interesting approach you have there. You have to consider the validity of the email list you’re buying. Odds are, given the ROI of email addresses, that if folks are selling email addresses for an anywhere-near-affordable price, the addresses are not good. The list is probably filled with bad email addresses, spam honey pots, etc.

If you’re trying to maintain your argument, your best buy is going for list rental, where the list owners send the email for you (from them).
Scott Cohen´s last blog ..Ch-ch-ch-ch-Changes

By: mike

mike — Mon, 14 Dec 2009 21:07:26 +0000

Buying a list can be valuable, just understand how much its worth to you to have people see your message. Imagine a big silo and your first step is find the people that very broadly have an interest in your subject. You email them and they enter the funnel/silo and you find the pearls in a broad demographic. Many people on the internet are aware of the practice of giving up their contact info to an online site…i dare say they expect to be marketed to…I know I do and I actually look forward to the targeted emails from them as we grow our relationship. Use email marketing at its best and using a broad demographic you can carve out your niche and create YOUR most valuable list of customers.

By: Scott Cohen

Scott Cohen — Mon, 14 Sep 2009 01:27:07 +0000

Maayan,

Agreed. You must consider the user experience. That’s why buying lists is wrong. It’s self-serving salesmanship, not working on creating a mutually beneficial experience and relationship.

Thanks for the comment.

By: Maayan

Maayan — Mon, 14 Sep 2009 00:44:20 +0000

It’s easy to see how email marketing newbies would opt for the seemingly easy choice. The real problem here is that there is a failure to consider the user experience. Would you want to receive emails from a company you’ve never given your information to? I sure wouldn’t.