Comments on: Blast – The Naughtiest Word in Email Marketing http://scottwriteseverything.com/2009/09/01/blast-the-naughtiest-word-in-email-marketing/ Email Marketing Blog | New Dad Blog | Sports Blog | Blog about everything Wed, 10 Mar 2010 17:55:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Acknowledging Mortality with a Baby | Daddy Blog | Fatherhood http://scottwriteseverything.com/2009/09/01/blast-the-naughtiest-word-in-email-marketing/comment-page-2/#comment-485 Acknowledging Mortality with a Baby | Daddy Blog | Fatherhood Tue, 15 Dec 2009 00:38:10 +0000 http://scottwriteseverything.com/?p=252#comment-485 [...] other news, if you didn’t see it, my “Blast is the Naughtiest Word in Email Marketing” post was featured on MarketingProfs today: Read the [...] [...] other news, if you didn’t see it, my “Blast is the Naughtiest Word in Email Marketing” post was featured on MarketingProfs today: Read the [...]

]]> By: Does It Matter If Your Email Is Legitimate? http://scottwriteseverything.com/2009/09/01/blast-the-naughtiest-word-in-email-marketing/comment-page-2/#comment-231 Does It Matter If Your Email Is Legitimate? Tue, 03 Nov 2009 02:46:48 +0000 http://scottwriteseverything.com/?p=252#comment-231 [...] a former language guy. This stuff matters to me. And if you’ve ever cared about words “email blast” or “opt-in” or “spam,” maybe it’ll matter to you, [...] [...] a former language guy. This stuff matters to me. And if you’ve ever cared about words “email blast” or “opt-in” or “spam,” maybe it’ll matter to you, [...]

]]> By: Scott Cohen http://scottwriteseverything.com/2009/09/01/blast-the-naughtiest-word-in-email-marketing/comment-page-2/#comment-190 Scott Cohen Mon, 19 Oct 2009 20:47:19 +0000 http://scottwriteseverything.com/?p=252#comment-190 Judy, Absolutely agree with you. Language matters. Not just in the board room, or on your website, but through every outlet and in every mind in your organization. The abolition of the word "Blast" starts with the email marketers and goes on from there. It's time to be an advocate for proper language and respect for all your stakeholders. Judy,

Absolutely agree with you. Language matters. Not just in the board room, or on your website, but through every outlet and in every mind in your organization. The abolition of the word “Blast” starts with the email marketers and goes on from there.

It’s time to be an advocate for proper language and respect for all your stakeholders.

]]> By: Judy Murdoch http://scottwriteseverything.com/2009/09/01/blast-the-naughtiest-word-in-email-marketing/comment-page-2/#comment-188 Judy Murdoch Mon, 19 Oct 2009 20:07:07 +0000 http://scottwriteseverything.com/?p=252#comment-188 It strikes me that if you look at your marketing within the context of the core values of your company, a lot of the language we're discussing would go away. Even if it's unintentional, our language, is interpreted by the public as reflecting what we really value. You can be have the warmest, fuzziest mission statement in the world but marketing that targets, gets, blasts, your customers and competitors tells me you're a wolf in cuddly ducky suite. It strikes me that if you look at your marketing within the context of the core values of your company, a lot of the language we’re discussing would go away.

Even if it’s unintentional, our language, is interpreted by the public as reflecting what we really value.

You can be have the warmest, fuzziest mission statement in the world but marketing that targets, gets, blasts, your customers and competitors tells me you’re a wolf in cuddly ducky suite.

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