Scott Writes Everything Turns 5

Five years ago, I decided to start Scott Writes Everything. I was a marketing copywriter, married, childless (albeit temporarily–my daughter is about to turn five), and had just begun to dip my toe in the email marketing game. Today? I’m a VP for an email marketing agency, still married (happily, I might add), and about […]


Superheroes and Superpowers

Years ago, I was taking part in one of those all-day job interviews. You know that kind—you’re passed around from person to person, you get taken to lunch, and you get asked the same questions over and over again. In this job interview, one particular interviewer asked me, “If you were a superhero, which superhero […]


Coming Soon: Baby Cohen #2

Once more unto the breach!

Yes, that’s right. The wife is pregnant with our second child. Due in September. I guess it’s time to “daddy blog” again.

The kiddo has been informed–and has thusly informed us that she desires a baby sister. (She has been thusly thusly informed that we have no control over such things.)

We are absolutely excited about this new development in our lives–and scared shitless at the same time. Which is not at all different from the first time around.

Yet… there are many things that are different this time around.

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Five Years of Email Marketing

As I’m sure most of you saw a few weeks ago, Facebook turned 10. In celebration, they released “Lookback” videos. During mine, I was told I joined Facebook in 2004.

It is hard to believe I’ve been a member of any social network for 10 years (okay, email for closer to 20 years). And after recently hitting my 5-year anniversary on Twitter a week or two ago, I can’t help but think that I joined both Facebook and Twitter as a lark (Facebook when it was moving campus to campus, Twitter when I realized I could potentially connect directly with those I needed to learn from).

While I’ve been on Facebook for 10 years, it’s really the last five years that have changed my life considerably. But I’ll skip the obvious personal story (yes, having a kid definitely changes your life).

What happened five years ago? I got the email marketing bug*.

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Quick Take: Credibility

In light of tonight’s debate between Bill Nye and Ken Ham on evolution and creationism, I thought of this quote from Man of the Year: If everything seems credible then nothing seems credible. You know, TV puts everybody in those boxes, side-by-side. On one side, there’s this certifiable lunatic who says the Holocaust never happened. […]