The Nora Chronicles: Turning Two

by Scott Cohen on October 28, 2011

in Fatherhood

What? It’s been 8 months since I last wrote about Nora? Wait, you’re saying she’s turning 2? You’re kidding, right?

Nora turns 2 tomorrow. Two years ago today, we went into the hospital for the induction. (Remember “The Ordeal?”) People always tell me it goes by in the blink of an eye… yikes, they weren’t kidding.

Somehow, I’m not surprised that I haven’t done a Nora Chronicles in eight months. After all, life has gone warp speed since Nora was born, and now I think we’re at the point where big milestones like birthdays are going to be the times I remember to blog about her. Nora’s now at an age where, like the rest of us, milestones are the times we reflect. The rest of time we spend just keeping up.

So, in the spirit of reflection, here’s what I’ve learned over the past eight months, and really two years:

It’s still about small victories and survival.

In thinking about this post, I came across my Nora Chronicles post from the first month. I laughed a bit, because you would think in two years of constant change that this would change, too. Alas, no. But then, that’s what life is really about: survival and small victories. Big victories are so rare, so it’s the small ones you should focus on.

For example, when Nora is in a good mood, she’s funny, amenable, and easy-going. When she’s not, watch out. A constant blend of fun, small victories, and survival. Like life.

Toddlers learn fast. Nora learns crazy fast and has an awesome memory for her age.

In August, I went to Dallas for our first “All Hands” meeting with Inbox Group folks. A few weeks later, as I was leaving to play golf one morning, I went to say bye to Nora. She looked at me with great concern, and said, “You leave on airplane?”

When I was gone, Nora would ask about me, and my wife would say that I was flying on an airplane and that I would be back soon. Nora remembered that a few weeks later. It was crazy… especially considering “airplane” was a new word for her at the time.

It’s just fascinating to truly see how much a baby and toddler are simply sponges for information. Nora doesn’t just parrot back words, she learns them and uses them quickly. She’s just turning two. It’s impressive, right?

And I get a chuckle out of what I wrote 15 months ago: “Can you imagine what humankind would be capable of if we could maintain the exponential learning curves of babies into our adult years? It’s crazy to think of how awesome humans would be if we didn’t plateau in… say… high school.”

Think about it. Seriously.

Getting used to forgetting everything is taking some getting used to.

My short-term memory is horrible now. I have to write everything down, and even then, not necessarily a guarantee that I’ll remember it… if, say, I forget to look at my list, which has been known to happen.

I used to make fun of my parents for forgetting things, and calling all their kids by the other kids’ names. Now I do that all the time, and I only have Nora and the dog. Usually it goes something like this: “Hey X.. I mean Y… whatever your name is!”

I’ve been told this happens to all parents. Does it get better? I hope so. In the meantime, just another in the millions of adjustments to be made.

Babies get personalities awfully quickly… and become kids fast. There are times to jump in and times to let go.

It’s hard to look at your 2-year-old and see a baby… particularly when she looks at you and says “I big girl, Daddy!”

Probably the biggest “culture shock” comes when you realize you don’t have a baby anymore, but a kid. It’s insane. The kid comes equipped with a personality largely their own. I don’t think my wife and I have too much influence on the raw personality, but we’re certainly doing our best to teach Nora right and wrong, danger/no danger, etc.

Perhaps the hardest thing to deal with is the fact that you spend 12-18 months trying to find some control over the environment, and then systematically have to find a way to let things happen anyway. It’s the “Learn It the Hard Way” time in a human’s life. There are some things that can’t be explained.

And not that I’m particularly good at being okay with that. But, it has to happen. And I’m rambling now.

Birthdays are fun again.

When you’re a married-with-kids adult, birthdays mean, “Hey honey, would you mind if I don’t do anything today?” But when you’re a kid, birthdays are everything. I’m excited for the presents Nora will be getting tomorrow. I’m excited for the look on her face. And somehow, eerily, I’m looking forward to having even more toys in my living room.

Yep, birthdays are fun when you’re young.

——

Two years ago tomorrow, I was here:

Now I’m here:

Crazy, ain’t it?

Happy Birthday, Snickelfritz!

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An Email Snob Interview with Brad Spychalski

by Scott Cohen on September 21, 2011

in Email Marketing

It’s been a while since I’ve posted here. I’ve spent the summer largely “unplugged.” In an effort to get things back on track, I have another fabulous email snob interview for you. This time, I talk email with Brad Spychalski, the Connections Manager at OLSON.

ScottWritesEverything: Brad, thanks for joining me. Let’s start at the beginning. I know you’re a bit of a cross-channel marketing guy, but how did you get your start in email marketing?

Brad Spychalski: To be honest, email marketing found me. The whole idea that email could be used as a viable marketing tool was completely off my radar until the company I was working (North American Media Group) was purchased by NY-based venture capitalist and private equity firm the Pilot Group.

(In case you’re unfamiliar, the Pilot Group–led by Bob Pittman, of AOL, Six Flags, MTV, etc., fame–made waves in the email marketing business when they sold Daily Candy for around $100 million to Comcast. (How’s that for proof that email marketing can lead to major profits!) They’re also major investors in other daily e-newsletters such as Thrillist, Vital Juice, and Tasting Table.)

When Pilot Group acquired us, all NAMG properties–including The History Channel Magazine, which I was then managing editor for–jumped head first into the email marketing game. Already taksed with putting out a print magazine, running their social media efforts, developing an iPad edition, and maintaining the magazine’s web presence, adding email to the mix was a bit daunting at first. As time went on, and as our list began to grow in terms of size and user engagement, the real benefits of email marketing started to shine through.

SWE: You and I met through the email marketing “conversations” on Twitter. Do you have any recommendations for those who want to get involved in email marketing?

BS: A few biggies:

  1. Listen. If you were new to something, you wouldn’t just jump in without a plan. The same holds true for any business objective, including email marketing. Sit back and take it all in first. Listen to what the industry leaders are saying and doing and begin to tailor your own program based on their recommendations.
  2. Subscribe. There’s something refreshing about a managed inbox. But you’re an email marketer; it shouldn’t be clean. It should be overflowing with new messages. And although it may be a daunting task to get through them all, try your best not to “mark all as read” because each email is a case study in what works and what doesn’t. So subscribe to everything, B2C, B2B, retail, national, local… permission granted!
  3. Engage. There are so many insightful, innovative, and helpful people in the email marketing business (especially on Twitter — see below). Reach out to them. Ask them for advice. We’re help to help. You’re not alone.

[click to continue…]

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Email Marketing Incentives: Can We Give Up the Freebies?

July 20, 2011 Email Marketing

(Yes. I’m guilty of this, too.) Odds are, whenever you read or hear about building your email marketing list, inevitably these words are uttered or written: “Give them an incentive to subscribe.” Often, marketers take this to mean something along the lines of a coupon or a freebie. “Join our email list and get 10% [...]

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An Email Snob Interview with Andrew Kordek

July 13, 2011 Email Marketing

For this next installment of the Email Snob Interview Series, I talk email (via email) with Andrew Kordek, Co-Founder and Chief Strategist for Trendline Interactive. ScottWritesEverything: Andrew, thanks for joining me. Let’s start at the beginning. Tell me how you got started in email marketing. Andrew Kordek: I was in sales for Quest Software and [...]

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An Email Snob Interview with Chester Bullock

May 25, 2011 Email Marketing

For my next subject in the Email Snob Interview series, I decided it’s appropriate to switch my focus to the client side, particularly now that I’m on the vendor side of the email marketing house. As a result, this time I chat email with Chester Bullock, eMarketing Specialist for AAA Arizona. ScottWritesEverything: Thanks for jumping [...]

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